Google today launched the first major update to its Firebase backend-as-a-service platform since it first announced its plans to turn the service into its unified platform for developers six months ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google has launched a new website to help developers gain more insight into their applications. Google Analytics Demos & Tools aims to give experienced developers the ability to be more productive and ...

Google announces a number of very helpful capabilities for developers and those building data-centric applications at Google Next '23. We take a look at those likely to prove the most game-changing.

Besides coding and monetization, a third key component of mobile app success has lately been gaining increasing attention: analytics. Knowing who your users are, what they're doing with your app, how ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...

The ability to harness the immense power of data analytics is fast becoming a fundamental requirement for organizations across all industries. Integrating data analytics into custom applications—long ...